Festive Online Sales Disappoint: Brands Cut Ad Budgets 40 Percent
Posted on 22nd Oct 2026 12:08:20 in Business, Digital Marketing
Tagged as: festive e-commerce India, D2C brands, quick commerce advertising, online sales, small business marketing
India's festive e-commerce GMV fell 7-10 percent in the first four days as electronics prices jumped. D2C brands are cutting ad budgets by 40 percent and holding back discounts as quick-commerce ad rates climb 30-40 percent.
